an owl’s worldBY OWL MEDIA GAMES

LEGAL

Privacy Policy

This policy explains what information An Owl’s World and this website collect, why, and what you can do about it.

EFFECTIVE SEPTEMBER 25, 2026

THE SHORT VERSION

  • You can play without giving us your name, email address, or phone number.
  • We store your game progress so it’s saved and can move between devices.
  • Ads are optional. You only see one if you choose to watch it for extra lives when you’ve run out.
  • Our ad partners use your device’s advertising identifier only if you allow tracking when iOS asks. You get the same lives either way.
  • We never sell your information.
  • You can delete your account and its data from inside the app.

An Owl’s World (the “app”) and owlworld.owlmedia.games (the “website”) are made by Owl Media and Design, LLC (“we”, “us”). The app is currently available only in the United States. If you have questions, email [email protected].

What we collect

Your game account

The first time you open the app, it creates a guest account. The account has a random ID, a random secret, and a generated player name. The ID and secret are kept in your device’s Keychain. Our server stores the ID and a one-way hash of the secret, never the secret itself.

Sign in with Apple (optional)

If you link Sign in with Apple, Apple gives us a unique identifier for your Apple account in this app. The app doesn’t ask Apple for your name or email address, and we don’t receive or store them. We use the identifier only to find your account on another device.

Gameplay and progress

To save your progress and keep the in-game economy fair, our server stores:

  • Your firefly balance and lifetime total, lives and when the next one refills, and bonus lives
  • Characters and power-ups you own and have equipped
  • Completed levels, best endless score, and total platforms jumped
  • A record of each run: the mode and level, when it started and finished, and its result, including fireflies collected, platforms reached, and flags used
  • A history of firefly purchases in the shop
  • A record of each ad you watch for lives: when you asked for it, whether the lives were granted, the ad’s transaction ID, and which ad network showed it

Purchases

Owl World Pro is bought through Apple’s App Store. Apple processes the payment, and we never see your card or billing details. We use RevenueCat to confirm purchases. RevenueCat receives your player ID and your App Store purchase information, and tells our server whether Pro is active.

Technical information

Like most online services, our servers receive your IP address and basic request details, such as the time and the app version, when the app connects. We use these to run the service, prevent abuse, and fix problems.

On your device only

The app keeps some things on your device that aren’t sent to us: your settings (such as sound and control layout), whether you’ve seen the tutorial, and the latest result of an interrupted run until it can be sent.

What we don’t collect

We don’t collect your contacts, precise location, photos, microphone, or browsing history. Our own server never receives your device’s advertising identifier. The ad partners described below may, if you allow tracking.

Ads and ad measurement

Rewarded ads for extra lives

When you’re out of lives and don’t have Pro, the app offers an optional video ad. If you watch it to the end, you get extra lives. You never have to watch an ad: you can wait for lives to refill or get Pro instead. The app doesn’t show any other ads.

Ads are served by Google AdMob. Other ad networks, including Meta Audience Network, may compete through AdMob to show the ad. The first time you ask for an ad:

  • If your state’s privacy laws require it, Google’s consent form asks how your data may be used for ads.
  • iOS then asks whether the app may track you. If you allow it, ad networks can use your device’s advertising identifier (IDFA) to show more relevant ads. If you don’t, they can’t use it, and you still get the same lives.

While loading and showing an ad, the ad networks collect information directly from your device, as described in their own policies. This can include device identifiers, approximate location based on your IP address, how you interact with the ad, and diagnostic and performance data. We don’t control this collection. See how Google uses information from apps that use its services, Google’s privacy policy, and Meta’s privacy policy.

When you finish an ad, AdMob tells our server your player ID, the reward it was for, a transaction ID, and which network showed the ad. We use this only to grant your lives and to make sure each ad is rewarded once. We don’t receive your name, contact details, or advertising identifier from the ad.

Measuring our own ads

We may advertise An Owl’s World on Meta’s apps, such as Facebook and Instagram. To learn whether those ads work, the app includes the Meta SDK, which tells Meta when the app is installed and opened, along with basic device information. If you allow tracking, this can include your advertising identifier. If you don’t, Meta uses its Aggregated Event Measurement, which is designed to measure ads without identifying you. See Meta’s privacy policy.

How we use it

  • To run the game: save progress, refill lives, handle the shop, grant lives for ads, and unlock Pro
  • To move progress between your devices when you link Sign in with Apple
  • To detect cheating and protect the game and our servers
  • To answer your support requests
  • To meet legal obligations

Our own server doesn’t use your information to target ads. Our ad partners use the information they collect to show and measure ads, as described in Ads and ad measurement.

Who we share it with

We don’t sell or rent your information. We share it only with:

  • Service providers who run parts of the service for us, such as server hosting and RevenueCat for purchase checks. They can use it only to provide their service to us. See RevenueCat’s privacy policy.
  • Ad partners: Google (AdMob, and its consent form) and Meta (Audience Network and ad measurement) receive information from the app directly, as described in Ads and ad measurement. Our server doesn’t send them your game account or progress. It only sends your player ID with the ad, so the reward reaches you.
  • Apple, which handles Sign in with Apple and App Store purchases under Apple’s privacy policy.
  • Authorities, if the law requires it or it’s needed to protect the safety or rights of players, the public, or us.
  • A new owner, if Owl Media and Design, LLC or the app is sold or merged. This policy would continue to apply to your information.

How long we keep it

We keep your account information until you delete your account. If you delete it, we remove your account, any guest accounts merged into it, sign-in tokens, run history, firefly history, ad reward records, and owned items from our servers right away. Copies may remain in backups or server logs for a limited time before they’re overwritten.

Deleting your account doesn’t remove Apple’s record of your purchases, or data that Google and Meta collected directly under their own policies. To also ask RevenueCat to delete its purchase records for your player ID, email us.

Your choices

  • Delete your account: in the app, open Shop & account and tap Delete account and saved progress. You can also email us.
  • Stop using Sign in with Apple: in the Settings app, tap your name, then Sign in with Apple, and stop using your Apple ID with An Owl’s World.
  • Ad tracking: change your answer at any time in the Settings app under Privacy & Security > Tracking. Turn off Allow Apps to Request to Track to say no to every app.
  • Skip ads entirely: ads are only shown when you ask for one. Wait for lives to refill, or get Pro.
  • Access or correct your information: email us and we’ll send you a copy of the information linked to your account, or fix it if it’s wrong.

If you allow tracking, some US state laws may treat our ad partners’ use of your advertising identifier as “sharing” for targeted advertising. You can opt out at any time by turning off tracking for the app as described above.

Depending on the state you live in, you may have other privacy rights, such as the right to know what information we have about you, to have it deleted, or to opt out of targeted advertising. Email us to use any of these rights. We won’t treat you differently for doing so. We may need to confirm that the account is yours before acting on a request.

Children

An Owl’s World isn’t directed at children under 13, and we don’t knowingly collect personal information from them. The app doesn’t ask for a player’s name, email address, age, or any other contact information, and it has no chat or social features. If you’re a parent or guardian and believe your child has used the app, email us and we’ll delete their account.

Security

The app talks to our server over encrypted HTTPS. Credentials are kept in your device’s Keychain, and we store only a hash of your guest secret. No system is perfectly secure, but we work to protect your information and limit who can access it.

This website

This website doesn’t use cookies, analytics, trackers, or forms, and it doesn’t load fonts or scripts from other companies. Our web host records standard server logs, such as your IP address and the pages requested, to keep the site running and secure. The soundtrack plays only if you turn it on.

Changes to this policy

We may update this policy as the game changes. We’ll post the new version here and update the effective date. If we make a significant change, we’ll let you know in the app or on this website.

Contact

Questions or requests about your privacy? Email [email protected].